As you know, the anchor text that you use in the links in your articles is very important. They tell the search engines what topic the link is about, and that helps your site to rank for those topics (or phrases).

You can go the easy route, and insert just normal hyperlinks (3 at most per article), which means all the copies of your article that are published on sites are going to contain the same anchor text on the links back to your site.

However, there’s a better and more powerful way to do it… by submitting spinnable anchor text inside the article.

Here’s how to do it.

Your normal hyperlink would look like this:
<a href="http://example.com">anchor text</a>

To spin the anchor text, write your hyperlinks like so:
<a href="http://example.com">{anchor 1~anchor 2~anchor 3}</a>

Here’s an example:
<a href="http://example.com">{fish tackle~tackle for fishing~fly fishing tackle}</a>

When AMA distributes your article, it spins the anchor text before it publishes the article on a site.

Hence, on Site 1, your hyperlink would say:
<a href="http://example.com">fish tackle</a>

On Site 2, the link would say:
<a href="http://example.com">fly fishing tackle</a>

Etc…

It’s very important to make sure that every anchor text option makes sense within the context of the sentence where you’re including the link. Reading the sentence back to yourself with every anchor text option helps a lot to ensure that an option doesn’t break the sentence grammar.

There is no limit to the number of options that you can put between the { } characters.

It’s important to note that you cannot do this via AMA’s assisted rewrite feature. You must insert the spinnable anchor text options before you submit the article on the new article submission page in AMA, and then rewrite the article using the assisted rewriting feature of AMA.

You could stop here if you wanted. It will already give you a lot of power with hyperlinks.

But, you can go to the advanced level and really mix things up. Note, mix things up, not mess things up.

You are generally going to have more blog posts on your site than the number of articles that you’re going to submit into AMA.

What if there were a way to insert a link to “blog post #1″ in one copy of the article that’s distributed, and a link to “blog post #2″ in another copy of the article that’s distributed?

Here’s how to do it.

Step 1 is to spin the hyperlinks themselves:

{<a href="http://example.com/link-1/">anchor</a>~<a href="http://example.com/link-2/">anchor</a>~<a href="http://example.com/link-3/">anchor</a>}

Step 2 is to spin the anchor text inside those hyperlinks:

{<a href="http://example.com/link-1/">[anchor 1|anchor 2|anchor 3]</a>~<a href="http://example.com/link-2/">[anchor 4|anchor 5|anchor 6]</a>~<a href="http://example.com/link-3/">[anchor 7|anchor 8|anchor 9]</a>}

Note that in this case, the hyperlinks are spun by the { } delimiters, and the anchor text is spun by the [ ] delimiters. Do not include { } inside { } delimiters. It won’t work.

With AMA, you can spin text at two levels, by including [ ] delimiters inside { } delimiters.

Tags: anchor text, hyperlink, seo

This entry was posted on Friday, August 22nd, 2008 at 2:59 pm and is filed under Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.